Success Story : SWISS21

Challenge

Swiss21 required a series of dashboards to enhance their data visualization capabilities for Google Ads, SEO, and Google Analytics across their brands, Swiss21 and Abacus. The project was divided into two phases to manage and track the progress effectively.

Solutions

We executed the project in two phases, focusing on creating tailored dashboards with unique designs and branding for Swiss21 and Abacus:

Phase 1:

1.Swiss21 Google Ads Dashboard:

• Apply comments from the provided file to refine the existing dashboard.

2.Abacus SEO Dashboard:

• Create and apply a new design for the SEO dashboard.

3.Swiss21 Google Analytics Dashboard:

• Develop a new dashboard showcasing insights, visuals, and tables from Google Analytics.

Phase 2:

4. Abacus Google Ads Dashboard:

• Create a dashboard similar to Swiss21's Google Ads but with a distinct design and branding.

5. Swiss21 SEO Dashboard:

• Develop a dashboard to display SEO insights, with a unique design and branding.

6. Abacus Google Analytics Dashboard:

• Create a new Google Analytics dashboard for Abacus, following a distinct design.

Value Delivered

The dashboards provided Swiss21 and Abacus with:

Enhanced data visualization and insights.

Customized designs to match each brand's identity.

Improved decision-making capabilities through comprehensive and clear data presentation.

Technologies Used

Google Sheets

Looker Studio

Google Ads

Google Search Console

Google Analytics

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